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Vic Mensa

Brief
Vic Mensa needed one home for the INNANETAPE era: somewhere to stream the record, buy merch, get tour tickets and sign up before the next drop.
Idea
The site reads like a signal coming through. Duotone portraits with scan-line noise, pixel-cut buttons and full-width blocks for the shop, shows, writing and podcast.
Result
A Shopify merch store with pre-sales, an email list for the drop, tour dates with ticket links, and tiles out to the Substack and The Vic Mensa Show.