03 / 15
Denzel Curry
Brief
Ultraground sells hats, tees, shorts and hoodies under the Ultraground Records banner. The shop has to move a small drop and sound like it comes from a label.
Idea
A brushed-metal radio, Ultraground Radio, is docked in the corner of every page with needle VU meters and a volume knob, so the store has a soundtrack. Around it everything is black and white: a blackletter scythe logo and grainy street photography.
Result
A Shopify store with a five-piece drop, the radio on every page, an Ultraground Army newsletter and a contact page.