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Joe FreshGoods
Brief
Joe Freshgoods needed a store that keeps pace with New Balance collaborations, apparel drops and sales, and still reads as a Chicago brand.
Idea
A quiet white storefront under a black header with a script wordmark and a live Chicago clock. Smooth scrolling and a large product grid keep the focus on product.
Result
A Shopify store with sale and sold-out states, a homepage that swaps out for sale campaigns, a newsletter page and a contact form split between brand partnerships and support.