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Copyright Industries
Brief
Copyright Industries makes Copyright-logo tees, hoodies, thermals and polos and sells them in drops. The site has to sell each drop.
Idea
Make the homepage a game. Copy Bird sends the label's winged © logo flapping through pipes over a pixel-art Chicago skyline, and a score of 10 earns a discount code.
Result
A Shopify store that opens on a playable game, with a running score, a best score, a game-over screen and the discount reward, plus the shop catalog.