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DRAMA
Brief
DRAMA makes happy sad music, handmade in Chicago. The site has to carry each new release while keeping music, merch, tour dates and the fan club in one place for listeners everywhere.
Idea
Each release takes over the hero and the announcement bar, while oversized condensed type keeps merch and tour steady from one campaign to the next.
Result
Release heroes with streaming links, a merch store with preorders and multi-currency checkout, tour dates with tickets, a releases archive and the DRAMA Club sign-up.