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Tubpanga
Brief
Tubpanga designs and builds outdoor bathhouses (saunas, hot tubs, cold plunges, decks and showers) with crews in Los Angeles and the Hudson Valley. The site has to sell the idea of bathing outside and bring in new projects.
Idea
Let the photography do the work: big, warm shots of cedar, stone and people outdoors on a cream and oxblood palette. The catalog has no prices or cart, so every sauna and tub leads to a project inquiry.
Result
A studio site with a manifesto, a projects gallery, a 13-piece catalog of saunas and tubs, a project inquiry form and a journal called The Warm Room.