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Siren Basics
Brief
Siren Basics is an underwear, sleep and swim brand started by two sisters in 2021. The store has to sell a wide range of styles and colours without losing the soft, playful tone of the photography.
Idea
A light storefront that lets washed-out photography and pastel product do the talking, plus a mix-and-match bundle builder that turns buying in multiples into a small game.
Result
A Shopify store with quick buy and colour swatches, a 5, 7 or 10-pair bundle builder with tiered savings, collections for sets, sleep and swim, a press marquee, customer photos and The Siren Guide.